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Stanford Smith, Content Tactician

How I got my first 3 customers and the steps for you to do the same.

Stanford Smith

Content Tactician

Thankfully, I listened to some great advice and built an audience of potential customers and an email list with about 2,000 potential leads. I sent an email to these leads and asked if I could get their opinion on a few service ideas. About 30 people agreed to get on Skype and have me interrogate them about their business and my ideas.

After a week of interviews, I had three new clients even though I didn't have a specific service to offer them! I created the service to match their needs. From there I turned those first few projects into an ongoing revenue stream.

The Tip

To whet your beak

Don't try to guess what your customers want - just pick up the darn phone and ask them!

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