Presented by Submit Your Story Back

Nick Petro, Employee Connector

How I got my first 3 customers and the steps for you to do the same.

Nick Petro

Employee Connector

After leaving a wall street firm due to SEVERE mismanagement, I realized that many of the problems that company faced were shared by other firms. Well, someone had to fix this so off I went.

I spent the first few weeks interviewing potential customers and designing the service to fit what they indicated they wanted. It was through these connections that I found my first customers. Once I had something built, I reached out and offered the service for free to a few of them. After about 2 months, I had converted 4/5 to paying customers and we were on our way. It's only been ~6 months but they're all still with us.

Our site is

The Tip

To whet your beak

Interview before you build! Offer the service in exchange for feedback. If it's good they'll be hooked, if it's not, you know you need to tweak it.

Want all the tips?

We've put together a PDF for you to download with the lessons learned by everyone featured on this site.

Produced by

Start a Business

We'll teach you how

We created software to help you get your first dollar and beyond.

Learn More