My first book was meant to solve a problem.
But before I even started writing, I guest-posted on a popular blog, and asked people about strengths and weaknesses in the training they had received in this topic. My book then leveraged that discussion to meet the needs of the target audience.
After the book launched, I then went back to that original blog post and contacted the people in the discussion, offering them the book as a teaching tool for their friends. That, of course, immediately led to my first few sales.
I have continued to use that same initial group to reach more customers (through an email list, among other things). And I've continued to grow that list at http://www.jwashburn.com (where I've branched out into adventure novels).
People with problems are eager for solutions. And a good book is one of the best ways to provide that to them.
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