I'd been a book editor for several years, then I started doing book cover designs for my own books, and offered them for free to the authors I was working with. When I decided to start a book cover business, I offered free covers to a bunch of high profile indie publishing authors and bloggers in exchange for a testimonial and recommendation. Because I'm the "recommended book designer" of some powerful bloggers, I get more work than I can handle. Now I'm figuring out how to scale my business.
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